Amazon’s Holiday Beauty Event Is On Now: Here Are 13 Deals From Celeb-Loved Brands

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If you thought Amazon deals ended with Black Friday, you’re in for a surprise. The online retailer is kicking off the holiday shopping season with their 2024 Amazon Holiday Beauty Event featuring new discounts on top-rated and viral products.

Whether you’re a skincare junkie or are stocking up on some gifts for the beauty lover in your life, everything from premium beauty, skincare, makeup and even hair care are up for grabs. Deals are live now, meaning you can give your routine a star-approved makeover — without having to pay full price.

Artist founded brands are hosting discounts and you can also find steals on products used by musicians like BTS’ Jin who recently became the first male ambassador for K-beauty brand Laneige.

Rather than make you find the deals yourself, you can keep reading to learn more.

What Are the Best Amazon Holiday Beauty Deals?

You don’t have to hunt for the best 2024 Amazon holiday beauty deals alone, ShopBillboard put together a list of celebrity-approved makeup and skincare products for you to stock your cart up with below. Want the full list? See all the deals and offerings here.

13 Best Amazon Holiday Beauty Deals 2024: Save on Celeb-Loved Makeup

e.l.f. Power Grip Primer

One of Amazon’s bestselling products this holiday is this e.l.f. primer, which was recently promoted by actress Joey King in a new campaign. The “Power Grip Primer” uses a gel-based formula that goes on smooth, while locking in your makeup for no-worry, all-day coverage. It moisturizes as it primes too.


product box with laneige toner, moisturizer and lip mask

LANEIGE Heavenly Hydration Set

$26.40 $33 20% off
Buy Now On Amazon

ARMY can officially add Jin’s favorite skincare brand into your own routine — and for under $30. Through the Heavenly Hydration Set, you’ll receive some of the brand’s most-loved products including a milky toner, moisturizer and the viral lip mask, which is also used by Charli XCX.


purple bottles of keys body wash and cleanser

Keys Soulcare Face + Body Cleanse Bundle

$33.60 $48 30% off
Buy Now On Amazon

Clean you skin with Alicia Keys’ official skincare brand — and for 30% off. Fans can suds your face and body with this two-pack that’s on sale for less than $50 and includes a body and hand wash as well as face cleanser to make you squeaky clean and moisturized from head to toe.


13 Best Amazon Holiday Beauty Deals 2024: Save on Celeb-Loved Makeup

Loved01 Face & Body Salicylic Acid Cleansing Wipes (24-Pack)

John Legend’s skincare brand, Loved01, meantime, has these cleansing wipes on sale at Amazon. Great for post-workout or post-night out, these wipes help to clean, calm and cool skin, with purifying ingredients. You don’t need to rinse after using the wipes, making them a must-have for camping trips and quick touch-ups on the go. The fragrance-free formula makes these wipes suitable for all skin types.


model wearing teal nail polish and holding bottle

UN/DN Vegan Nail Polish (Bad Tendencies)

$10.39 $12.99 20% off
Buy Now On Amazon

Add a pop of color to your nails using Machine Gun Kelly’s nail polish brand. A select number of shades are currently on sale for up to 20% off — including this light blue color. Each nail polish uses a vegan formula that’s toxic and chemical-free for a more safe application.


red liquid lipstick tube

Maybelline Super Stay Matte Ink Liquid Lipstick (Voyager)

$7.74 $10.99 30% off
Buy Now On Amazon

If there’s one thing Chappell Roan knows how to serve, it’s a jaw-dropping makeup look and according to an Instagram post by her makeup artist, that includes this Maybelline liquid lipstick in the shade Voyager. For 30% off you can incorporate the lip look into your own and enjoy a pigmented red lip that can last for up to 16 hours.


pink bottle of mario badescu facial spray

Mario Badescu Facial Spray

$5.60 $8 30% off
Buy Now On Amazon

Tinashe shared her exact makeup routine in a Vogue beauty video including the viral Mario Badescu spray that has also previously been used by Usher while prepping to go on stage. Using natural ingredients like aloe and rosewater, the mist will help soothe skin and minimize the appearance of redness for a more even complexion.


brown lip liner pencil

NYX Slim Lip Pencil

$3.50 $4.94 29% off
Buy Now On Amazon

Sabrina Carpenter gave fans a look into her makeup for the Eras tour on TikTok, which included this less than $5 lip pencil from NYX. It comes in the shade Espresso and uses a creamy texutre to help shape and define your lips for both natural and glam looks.


tube of black l'oreal mascara

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara

$10.99 $12.99 15% off
Buy Now On Amazon

For 15% off, you can snag the mascara previously worn by Tyla during a getting ready video from Vogue. She uses the under $20 pick to lengthen her lashes while also completing her makeup look for a more finished appearance. What’s notable about the makeup, is the tiny bristles on the brush that help separate, lift and lengthen lashes.


pink skincare brush with cleansing balm

FOREO LUNA Mini 3 Bundle

$103.74 $246.90 58% off
Buy Now On Amazon

One of the biggest deals you can take advantage of comes from Huh Yunjin of LE SSERAFIM’s skincare routine. During her Vogue Beauty Secrets video, she can be spotted using Foreo’s Luna Mini 3, which is on sale now in a bundle for almost 60% off. The electronic facial scrub uses vibration to help pick up dirt and oils while massaging your face for a more glowing and firm complexion.


purple bottle of bubble moisturizer

Bubble Skincare Cloud Surf Water Cream Face Moisturizer

$14.98 $17 12% off
Buy Now On Amazon

Renee Rapp is notably one celeb that has used the TikTok viral skincare brand Bubble. Now, you can try them out for yourself and for less than $15 with the Cloud Surf moisturizer. It comes in a compact size that’s travel friendly for on the go hydration and uses a pump top that quickly pushes out the gel-like texture for easy application.


bottle of l'oreal glotion

L'Oreal Paris Makeup True Match Lumi Glotion

$12.10 $16.99 29% off
Buy Now On Amazon

Take advantage of almost 30% off L’Oreal Paris’ Glotion, which has been used in Camila Cabello’s makeup routine, according to the beauty brand. Featuring a lightweight formula, the bronzing drops aim to mix the luminescence of a highlighter with the hydration of a moisturizer. More than 20,000 Amazon shoppers have even purchased it in the past month.


13 Best Amazon Holiday Beauty Deals 2024: Save on Celeb-Loved Makeup

Youth To The People Superberry Glow Dream Mask

This “Superberry Glow Dream Mask” uses a nourishing mix of ingredients to promote brighter, cleaner, healthier-looking skin. Great as an overnight mask or nighttime moisturizer, the formula is suitable for all skin types and is vegan and cruelty-free. Omar Apollo, Miley Cyrus and Kaia Gerber are all fans of Youth to the People, a brand known for its clean formulas and superfood ingredients. See their full lineup here.


For more product recommendations, check out ShopBillboard‘s roundups of the best freckle pens, Taylor Swift’s glitter freckles and travel-friendly beauty products.



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