Elon Musk’s SpaceX has highlighted AI as the tentpole of the company’s future, projecting a multi-trillion-dollar market opportunity that rivals the total value of all US economic activity. But the company must first win over customers who generally favor AI models from competitors such as OpenAI and Anthropic. SpaceX described its traditional space launch and satellite business as playing a supporting role to its fledgling AI business in financial disclosures that preceded an expected initial public offering of company stock. That stems from SpaceX having formally acquired Musk’s company xAI earlier this year—the SpaceXAI division now oversees the Grok AI models and the associated Grok chatbot previously developed by xAI. The SpaceX S-1 filing claimed that the company has “the largest actionable total addressable market in human history” and highlighted AI as representing most of that opportunity at an estimated $26.5 trillion market—a number that comes...
