Amazon will “ramp up” Prime Video ads in 2025

Subscribers to Prime Video's ad tier will start seeing more commercials next year, further testing how much advertising streamers will tolerate.

Speaking to the Financial Times today, Kelly Day, VP of Prime Video International, said that Amazon will offer more Prime Video ad slots to advertisers next year. She didn't get into specifics but confirmed that Prime Video's ad load would "ramp up a little bit more into 2025."

In January, when Amazon launched Prime Video's ad tier, The Wall Street Journal reported that subscribers would see an average of between two and three-and-a-half minutes of ads per hour. Day told FT today that upon launch, Prime Video with ads was given a "very light ad load," providing subscribers “gentle entry into advertising that has exceeded customers expectations in terms of what the ad experience would be like." The executive pointed out that Prime Video with ads doesn't show commercials in the middle of content. That could change next year.

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