Netflix is kicking US subscribers off its cheapest ad-free plan soon

Enlarge / Ad-free Basic subscribers will be crane kicked off the plan soon. (credit: Netflix/YouTube)

Netflix today confirmed suspicions that it will stop letting people pay $12 per month to stream without commercials.

The ad-free Basic plan was the cheapest way to watch Netflix without commercials. The plan limits users to 720p resolution and one device and lets people download content. Netflix stopped offering the Basic plan to new subscribers in January. In June, Netflix started booting subscribers in the UK and Canada off the plan and automatically put them onto a cheaper subscription plan with ads.

In a letter to shareholders today [PDF], Netflix confirmed publicly for the first time that it “will now start” to phase out the ad-free Basic plan in the US and France. This will make the cheapest commercial-free Netflix plan $15.49/month in the US. That Standard plan supports up to two devices, downloads, and 1080p resolution.

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