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Between 1400 and 1775, a significant upsurge of witch trials swept across early-modern Europe, resulting in the execution of an estimated 40,000–60,000 accused witches. Historians and social scientists have long studied this period in hopes of learning more about how large-scale social changes occur. Some have pointed to the invention of the printing press and the publication of witch-hunting manuals—most notably the highly influential Malleus maleficarum —as a major factor, making it easier for the witch-hunting hysteria to spread across the continent. The abrupt emergence of the craze and its rapid spread, resulting in a pronounced shift in social behaviors—namely, the often brutal persecution of suspected witches—is consistent with a theory of social change dubbed "ideational diffusion," according to a new paper published in the journal Theory and Society. There is the introduction of new ideas, reinforced by social networks, that eventually take root and lead to widesp

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